A strong recruitment marketing strategy can help you to build a strong talent pool, promoting your employer brand and open positions to more candidates so you can find the exact right people for your roles. This kind of marketing can also take a lot of time and effort, though, making it a prime candidate for automation when you’re looking for ways to streamline your recruitment process.
The good news is, there are a wide variety of tools available that can automate aspects of the recruitment marketing process. I’ve rounded up the best recruitment marketing software on the current market and reviewed it in this article. If you’re looking for new tools to simplify your candidate attraction and outreach, one of the tools below is likely to be a good fit for your needs.
The top 10 recruitment marketing tools at a glance
- Manatal – The best overall recruitment marketing software
- PowerToFly – The best tool for marketing to diverse candidates
- Radancy – The best tool for making data-driven marketing decisions
- Firefish – The best software for staffing and recruitment agencies
- Joveo – The best recruitment marketing tool with programmatic job advertising
- Adway – The best tool for employer branding
- Wonderkind – The best software for creating visually engaging job ads
- JobTarget – The best recruitment marketing software for campaign optimization
- Trakstar Hire – The best tool to automate and streamline candidate communications
- Recruit CRM – The best software for managing candidate relationships
Full reviews: The best recruitment marketing automation tools
Manatal
Manatal aims to transform the way businesses recruit talent. This AI-driven recruitment software is made with recruiting firms and HR teams in mind, designed to help them source and hire the right people faster with features like automatic LinkedIn profile extraction, centralized sourcing from over 2,500 job boards, and no-code personalized career pages.
Pricing
- Professional: $15 per user per month (up to 15 jobs)
- Enterprise: $35 per user per month (unlimited jobs)
- Enterprise Plus: $55 per month (unlimited jobs plus advanced reports and user groups)
- Custom plans available on request
Pros
- Excellent value for the features and functions
- Easy setup requires minimal orientation to get started
- Useful integrations and Chrome extensions
- Strong internal collaboration features
- Helpful AI-driven recommendations feature
- 14-day free trial
Cons
- Social media AI tool can be glitchy and clunky to use
- Interface isn’t as intuitive for recruiters who work with multiple clients
PowerToFly
https://powertofly.com/employers
PowerToFly’s mission is to help organizations build diverse teams through a suite of products to find, attract, hire, and nurture candidates from a variety of backgrounds. Their end-to-end platform includes an unconscious bias hiring toolkit, easy employer branding through a customizable company page, and access to an extensive pool of diverse talent, with a sophisticated search algorithm you can use to scour it for the right people.
Pricing: starts at $9,900 per year
Pros
- All-in-one suite to meet your DEIB hiring goals
- Built-in unconscious bias toolkit
- Comes with analytics insights dashboard and unlimited job postings
- Flexible support team works with users to provide personalized solutions to problems
- Comprehensive administrative dashboard to review applicants
Cons
- Some profiles in their network are underdeveloped
- Availability of talent isn’t consistent across geographic regions
Radancy
This global SaaS platform aims to help employers and staffing agencies optimize and simplify their talent acquisition. Their multifaceted, automated process makes it easy to increase the visibility of your job postings and educate candidates about your open roles, making use of data to personalize applicant experiences and capture more talent for your pipeline.
Pricing: Available upon request
Pros
- Ideal for data-oriented recruitment teams
- Broad range of features for both new talent marketing and employee referral tracking
- Offers social management and employer brand development services
- Customer service is responsive to requests and feedback
- Programmatic job advertising is effective at attracting more candidates
Cons
- Contracts often require a lengthy commitment
- Can take a while for new users to fully get to know the program
Firefish
https://www.firefishsoftware.com/
Firefish is a UK-based recruitment CRM that uses a data-driven approach to help recruiting firms maximize their revenue. Top features of their platform include real-time analytics, customized workflows, and automation of the more tedious manual recruitment processes. For recruitment marketing, their Job Board Multiposter is a stand-out feature, letting you post to leading job boards from right in your CRM with a single click.
Pricing: 3 plans (Basic, Professional, and Enterprise), pricing available upon request
Pros
- Global reach and multiple country recruitment is ideal for international agencies
- Built-in LinkedIn candidate parsing through Chrome extension
- Real-time industry benchmarking
- Integrated up-to-date compliance controls
- Generative AI system writes engaging job posts in seconds
Cons
- Higher cost than many other platforms
- System can sometimes have slow loading times
Joveo
Joveo is an agnostic job advertising platform, showing results across all publishers and all jobs, allowing for more informed and better decisions. It offers customized dashboards, configurable click tracking and reports, and an overview of spends and performance by every publisher. Joveo has a suite of features called Mojo that allows media buyers to do away with the day-to-day tasks. Instead, they can program the software to make bid and budget optimizations.
Pricing: Available upon request
Pros
- AI-driven programmatic job advertising with MOJO pro
- Manage social, search, and display ads in one place
- Built-in candidate engagement platform
- Excellent features to boost candidate engagement
- Features to track and optimize your recruitment marketing and job postings
- Dedicated support team is responsive to customer needs
Cons
- Can take some time and training to learn the full features and capabilities of the platform
- Cost may be prohibitive for smaller companies
Adway
Adway empowers recruiters to find and attract top talent through the power of data and automation. The software employs strategies more often seen in e-commerce to provide an exceptional candidate experience that converts more applicants with less effort. Among the tools in this software suite are Adway Attract to automate employer branding and job advertisement, and Adway Engage for career page engagement.
Pricing: Available upon request
Pros
- Automated talent attraction and nurturing
- Attracts passive as well as active job seekers
- Easy automation of social media campaigns and employer branding
- Good option for getting data-driven talent insights
- Helpful and responsive support team
Cons
- Built-in templates are fairly generic
- No free version or free trial
Wonderkind
The heart of Wonderkind is their programmatic job advertising feature, which enables you to convert text-based job ads into compelling visuals and post them across social media platforms with one click. It also includes helpful features like A/B testing that help you to optimize your recruitment marketing to attract more candidates.
Pricing: Available upon request
Pros
- Great choice for recruiting agencies and staffing firms
- Fully automated Facebook, Instagram, and Google Ads job posting
- Strong features for optimizing recruitment marketing campaigns
- In-depth reporting and analytics features
- Reach Boost feature is ideal for attracting passive talent
Cons
- Fewer talent management features than other similar programs
- Some users report customer support is slow to respond
JobTarget
JobTarget is designed with recruitment agencies and HR teams in mind, aiming to give them the tools they need to streamline their hiring process. Its data analytics features are a standout perk of the platform, making it easy for hiring teams to see which of their recruitment strategies are yielding the best results.
Pricing: Available upon request
Pros
- Automatically post job listings across multiple sites and job boards
- Integrates seamlessly with a wide range of popular HR software
- Strong customer support team
- Great choice for niche roles or complicated hiring needs
- Easy to set up and use
Cons
- Can be a delay in posting jobs
- Programmatic job boosting option can be confusing to manage
Trakstar Hire
Formerly Recruiterbox and now part of the Trakstar platform, Trakstar Hire is the definition of a modern ATS. It features a fully web-based platform that has an intuitive and simple interface. Its candidate sourcing features include fast posting to a wide range of job boards and social media platforms that lets you attract passive as well as active candidates with less effort.
Pricing: Starts at $250 per month
Pros
- Wide variety of options for candidate engagement and follow-up
- Top notch customer service
- Flexible and adaptable
- Strong data analytics features
- Intuitive tracking across all stages of the recruitment process
Cons
- Some users find the interface too busy
- Could be better at communicating updates and changes to the platform
Recruit CRM
With Recruit CRM, recruiters can do pretty much everything including sourcing candidates, sending emails, setting up interviews, collecting updated CVs, parsing resumes and collecting feedback from clients. It also has a built-in CRM, automatic job board posting and boolean search.
Pricing
- Pro: $85 per user per month
- Business: $125 per user per month
- Enterprise: $165 per user per month
Pros
- End-to-end system designed for executive search and recruitment firms
- Very reasonable pricing for the functions it offers
- Dedicated and responsive support team
- Dynamic and user-friendly layout is easy to tailor to your workflow
- Integrates seamlessly with a range of tools and sites, including LinkedIn, Slack, and Outlook
Cons
- Reports section could be improved
- No option for automated text engagement with candidates
OnRecruit
OnRecruit helps you gain insight into how you are performing, what outcomes you can expect and what you need to do to achieve your recruitment and business goals. By reviewing a dashboard which combines all of your different recruitment data sources (ATS, back-office, website and online marketing), our customers are able to achieve their business and recruitment goals.
Pricing: Available upon request
Pros
- Visual dashboard for reviewing marketing data
- Combines display and social media ad data in one place
- Automatic job search engine campaigns and job board postings
- Great choice for recruiting firms or in-house HR teams
- Connectors integrate with popular ATS and marketing software
Cons
- Dashboards have limited customization options
- Can take some practice to use the interface effectively
Jobvite
Jobvite is an all-in-one software solution for your recruiting needs. Serving a range of customer sizes from startups to enterprise customers, Jobvite offers tools that go beyond your typical ATS including Jobvite Refer, a tool for sharing job openings in your employees’ networks. Its AI-powered candidate matching adds to the value of adding this tool to your arsenal.
Pricing: starts at $400 per month
Pros
- Excellent mobile app
- Wide range of integrations with social networks and other recruitment software
- Manage all your job posts and candidates in one place
- AI learns from your recruiting to improve as you use it
- Easily captures candidate feedback
- Intuitive and user-friendly interface
Cons
- Some features can have a steep learning curve
- Higher level administrative and configuration options can be tricky to find
iCIMS
https://www.icims.com/solutions/business-need/attract-talent/
With iCIMS, you can engage new candidates – and re-engage passive ones – with targeted, automated messaging that builds relationships through frequency. This creates a pipeline of active leads that iCIMS promises will fill open positions faster. Integrated career sites simplify the process of marketing job opportunity to the right candidates, while the Candidate Experience Management (CMX) portal adds AI insights and lead scoring.
Pricing: Available upon request
Pros
- User-friendly and straightforward interface once you get used to the program
- Customizable workflows let you tailor the interface to your needs
- Wide variety of useful integrations
- Add-on features like TextRecruit expand the ways you can engage with candidates
- Quick response from the customer service team
- Platform is mobile-friendly
Cons
- Can take some time and effort to learn how to use the program effectively
- Costs more than many similar programs
Symphony Talent
https://www.symphonytalent.com/
Symphony Talent started as a CRM and has expanded its features since acquiring SmashFly in 2019. This has grown it into a powerful talent acquisition tool, integrating programmatic job advertising, career sites, and conversational AI all in one platform. With it, you can automate both initial candidate interactions and follow-up messages to nurture candidate relationships, which you can trigger to send based on the candidate’s behavior, skills, and engagement with your company. The chatbot can also answer candidate questions and recommend relevant jobs to keep qualified talent in your pipeline.
Pricing: Available upon request
Pros
- Seamlessly integrates into both career sites at CRMs
- Wide range of features to attract, screen, and hire the right talent
- Captures candidate contact information while answering their questions
- Improves and streamlines the candidate experience
- Search functionality makes it easy to find and track applicants
- Automatic resume parsing reduces manual work during hiring
Cons
- Interface isn’t as user-friendly as other options
- System can be slow to load and prone to lags when syncing information
PageUp
PageUp automates the candidate experience to help recruiting teams attract and convert high-quality talent. Its most unique feature is the Q&A platform, which uses AI to connect candidates with current employees. You can also share employee-made content easily through the interface, or use it to build career pages that are effective at attracting more candidates.
Pricing: Available upon request
Pros
- Easy to implement and use
- Analytics module gives helpful insights into the candidate journey
- Facilitates engagement between candidates and employees
- Good range of integrations
- Live chat customer support is helpful and responsive
Cons
- Navigating the portal can be tricky
- Some features require additional add-on cost
TalentReef
For companies and recruiting firms engaged in high-volume or hourly hiring, TalentReef is an excellent tool for connecting with candidates and streamlining your hiring process. Its range of features include branded career pages, applicant tracking, automatic interview scheduling, and text recruiting, along with easy posting to job boards.
Pricing: starts at $55 per month
Pros
- All-in-one solution for talent attraction and management
- Create personalized hiring websites
- Easy to set up and learn
- Built-in talent network
- Attentive and available customer support
Cons
- Can be prone to glitches and errors
- No free trial available
Cliquify
Cliquify is an employer branding platform designed to showcase your company culture and use it to attract talent that’s a good fit. Its features include easy video and graphic creation, something you won’t find in most recruitment marketing software.
Pricing: Available upon request
Pros
- Drag-and-drop branded graphic generator
- Robust analytics and data
- Quickly post attractive job advertisements to social media
- Good choice for HR teams and recruiting agencies
- Wide variety of customization options
Cons
- Automatically generated job information isn’t always accurate
- Not as many marketing features as other programs
SmartRecruiters
https://www.smartrecruiters.com/
Like most modern applicant tracking systems, SmartRecruiters has features such as multi-channel Recruitment marketing, collaboration tools and built-in automated processes. However, what sets it apart are its integrations, 250+ services ranging from job boards to sourcing tools to background checks, all of which are available in its Marketplace.
Pricing: starts at $39 per month per user
Pros
- Great tool for sourcing and identifying talent
- Interface is seamless and visually appealing
- Calendar integration supports self-scheduling interviews
- Posts on all job boards, including niche job boards
- Functional mobile app
- Strong customer support
Cons
- Navigating between jobs and candidates can be tedious
- Finding the right features in settings menus can be a challenge
Phenom
Offering many features similar to its competitors, the Phenom Talent Experience Management platform’s main differentiator is its unique ability to turn visitors to your career site into potential applicants even if they don’t fill out your job application.
Pricing: Available upon request
Pros
- Automated candidate sourcing and resume parsing
- AI-driven candidate matching and filtering
- Integrated interview scheduling
- In-depth analytics and insights into your hiring process
- Good integrations for common job boards, such as Glassdoor and Google Jobs
Cons
- May not be suitable for larger enterprises or global companies
- Some features require an additional add-on cost and separate implementation
Salesloop
Salesloop is a modern LinkedIn outreach sequence automation tool that was released at the start of 2020. Designed to replace the existing buggy Chrome extensions and basic desktop apps, recruiters can add Linkedin or Sales Nav search URLs to a campaign and “set it & forget it”. The tool has other features including identifying dynamic sending limit and smart sending capability, i.e. auto-unenroll if a user replies.
Pricing
- Solo: $49 per user per month (1 account)
- Team: $199 per 6 users per month (minimum 3 users, up to 6)
- Managed Service: $2,000 per month
Pros
- Great choice for generating more recruiting leads
- Ideal for outreach on LinkedIn
- User-friendly interface
- Campaign metrics are easy to track and interpret
- 14-day free trial available
Cons
- Pricing is a bit high for the functionality
- Limited integrations
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