One of the best ways to use automation in recruitment is with programmatic job advertising, which is the purchasing of digital advertisements using software. Automation of advertisement placement will allow you to target the ideal candidates all over the Internet and reduce spend on ads with no return on investment. Automated advertising budget management makes this possible, helping recruiters reduce cost-per-applicant by over 30%.
Recruiting automation can also improve your employer brand messaging. Many recruiters are turning to advertising automation tools to push out branded content that’s more appealing than your average job posting. Instead, job postings include content that highlights different employee experiences and paints a picture of the company’s culture.
If you want to add job advertising automation to your recruitment capabilities, check out the tools listed below to discover which offer the features you need.
The top 10 job posting automation tools at a glance
- Joveo – The best overall tool with job advertising automation
- Appcast – The best tool for programmatic recruitment
- Veritone Hire Programmatic – The most streamlined tool for job advertising
- Recruitics – The best job advertising tool for agencies
- SmartJobs – The best tool for ad spend transparency and budget allocation
- Firefish – The best tool for global recruiting
- SmoothHiring – The best job advertising tool with integrated candidate screening
- SeekOut – The best job advertising tool for reaching passive candidates
- Radancy – The best data-driven job advertising tool
- Adway – The best tool for social media job advertising
Full reviews: The best job advertising automation tools
Joveo
Joveo is an agnostic job advertising platform, showing results across all publishers and all jobs, allowing for more informed and better decisions. It offers customized dashboards, configurable click tracking and reports, and an overview of spends and performance by every publisher. Joveo has a suite of features called Mojo that allows media buyers to do away with the day-to-day tasks. Instead, they can program the software to make bid and budget optimizations.
Pricing: Available upon request
Pros:
- AI-driven programmatic job advertising with MOJO pro
- Manage social, search, and display ads in one place
- Built-in candidate engagement platform
- Excellent features to boost candidate engagement
- Features to track and optimize your recruitment marketing and job postings
- Dedicated support team is responsive to customer needs
Cons:
- Can take some time and training to learn the full features and capabilities of the platform
- Cost may be prohibitive for smaller companies
Appcast
Appcast helps you to post jobs across 10,000+ job boards and social sites to drive more active and passive candidates to your open jobs. They also let you set rules to stop spending money on candidates you don’t need.
Pricing: Usage-based (starts from $1)
Pros:
- Fully automated system
- Programmatic job advertising across their broad, proprietary network
- Manage all recruitment marketing in one place, including both print and digital ads
- Custom media strategies based on your hiring needs
- Access to robust data for optimizing future campaigns
Cons:
- Can be challenging to control spending per job
- Less useful for high-level or niche roles
Veritone Hire Programmatic (pandoIQ)
https://pandologic.com/solutions/programmatic-advertising-pandoiq/
Veritone Hire (formerly pandoIQ) is a programmatic job advertising platform that automates and optimizes job advertising spend. The platform features AI-enabled algorithms that use over 48 job attributes and more than 200 billion historical job performance data points to predict the optimal job advertising campaign. Proprietary algorithms fully-automate and optimize decision making during every stage of the job advertising process from job classification and targeted distribution to budget allocation and dynamic CPC bidding across an employer’s diverse job categories.
Pricing: Available upon request
Pros:
- Quickly post jobs to multiple boards
- Data-driven listings target the right boards for your job type
- Provides predictive performance benchmarks based on your requirements
- Intelligently automates and optimizes job ad spend
- Integrated chatbot and candidate management through PandoSelect
- Easily integrates with existing websites and systems
Cons:
- Limited control over the timeline of job post cycling
- Doesn’t screen or filter out low-quality leads and resumes
Recruitics
Recruitcs is an AI-powered, end-to-end talent acquisition platform. For job advertising, it offers a consolidated data dashboard and makes optimizing job advertising campaigns easier. It is focused on improving conversion rates, reducing overspend and increasing exposure.
Pricing: Available upon request
Pros:
- Omnichannel programmatic campaigns
- Continuous optimization using AI and machine learning
- Strong talent analytics and real-time data, including visual analytics
- Rules-based performance and budget management
- Knowledgeable and responsive support team
Cons:
- Can be pricey for low-volume hiring
- No option to break down data by job board
SmartJobs
https://www.smartrecruiters.com/recruiting-software/smartjobs/
SmartJobs is a job advertising platform that claims to use programmatic technology to reach the right candidates. With SmartJobs, you can boost your ad presence across job boards, niche sites, blogs, social sites, industry sites, and geo-specific sites with programmatic advertising. They automatically allocate budget towards channels, bringing in quality candidates and offering you transparency around job advertising spend, while letting you manage campaigns in real time from a centralized dashboard powered by sourcing analytics.
Pricing: Based on a percentage of your advertising budget (details available upon request)
Pros:
- Straightforward process to create jobs, campaigns, and profiles
- Automatically adjusts spend based on performance and changes in your pipeline
- Ideal for high volume hiring and hyper-growth organizations
- Full reporting and analytics from post through hire
- Dedicated account management and experienced customer service team
Cons:
- Some manual management is still required to sort and review candidates
- Pricing may be high for smaller agencies with limited budgets
Firefish
https://www.firefishsoftware.com/
Firefish is a UK-based recruitment CRM that uses a data-driven approach to help recruiting firms maximize their revenue. Top features of their platform include real-time analytics, customized workflows, and automation of the more tedious manual recruitment processes. For recruitment marketing, their Job Board Multiposter is a stand-out feature, letting you post to leading job boards from right in your CRM with a single click.
Pricing: 3 plans (Basic, Professional, and Enterprise), pricing available upon request
Pros:
- Global reach and multiple country recruitment is ideal for international agencies
- Built-in LinkedIn candidate parsing through Chrome extension
- Real-time industry benchmarking
- Integrated up-to-date compliance controls
- Generative AI system writes engaging job posts in seconds
Cons:
- Higher cost than many other platforms
- System can sometimes have slow loading times
SmoothHiring
SmoothHiring’s network automatically broadcasts your job description to many top job boards, increasing the number of candidates applying for your job. Its patented job-fit technology instantly identifies which applicants match your needs, reducing the time you spend going through candidates.
Pricing: Starts at $299
Pros:
- Attract and review candidates all in one platform
- Easy to create and customize job ads
- Strong analytics reports on candidates
- Interface is easy to use
- 24/7 live support
- Free trial available
Cons:
- Some users report fewer applicants than with other platforms
- Can be a delay between job creation and posting
SeekOut
SeekOut is one of many recruiting tools for sourcing passive candidates, with a database of over 100 M US professionals. Their search engine can handle complicated queries and find fresh candidates using a combination of AI and over 20 filters. You can also get email addresses for candidates in one click and export profiles in bulk to integrate with your existing workflow. Its SeekOut Assist can create precise criteria and draft personalized messages based on your job descriptions, just one of a range of features that helps you search in untapped talent pools and discover diverse talent.
Pricing: Available upon request
Pros:
- Helpful for finding specialized, niche, or diverse talent
- Advanced search features and Power Filters speed up social media sourcing
- Sources talent from multiple places, including LinkedIn and GitHub
- Multiple options and methods to search for candidates
- People Analytics feature provides helpful candidate insights
Cons:
- Email messaging tool can be a bit clunky
- Can’t always find contact information for candidates depending on where they’re sourced
Radancy
This global SaaS platform aims to help employers and staffing agencies optimize and simplify their talent acquisition. Their multifaceted, automated process makes it easy to increase the visibility of your job postings and educate candidates about your open roles, making use of data to personalize applicant experiences and capture more talent for your pipeline.
Pricing: Available upon request
Pros:
- Ideal for data-oriented recruitment teams
- Broad range of features for both new talent marketing and employee referral tracking
- Offers social management and employer brand development services
- Customer service is responsive to requests and feedback
- Programmatic job advertising is effective at attracting more candidates
Cons:
- Contracts often require a lengthy commitment
- Can take a while for new users to fully get to know the program
Adway
Adway empowers recruiters to find and attract top talent through the power of data and automation. The software employs strategies more often seen in e-commerce to provide an exceptional candidate experience that converts more applicants with less effort. Among the tools in this software suite are Adway Attract to automate employer branding and job advertisement, and Adway Engage for career page engagement.
Pricing: Available upon request
Pros:
- Automated talent attraction and nurturing
- Attracts passive as well as active job seekers
- Easy automation of social media campaigns and employer branding
- Good option for getting data-driven talent insights
- Helpful and responsive support team
Cons:
- Built-in templates are fairly generic
- No free version or free trial
JobAdX
https://www.jobadx.com/advertisers/
JobAdx offers candidate targeting through data-driven ads that attract candidates based on search preferences, click behavior and industry. Built-in quality controls like click-capping and apply-capping reduce duplicate applications and promote unique impressions. Their AI algorithms do all the work, automating the bidding process and freeing you to manage other tasks that can’t be automated.
Pricing: Available upon request
Pros:
- Advanced analytics features
- Self-serve platform is easy to navigate
- Access hundreds of job sites through one platform
- Real-time dynamic bidding and ad posting
- Live alerts through Switchboard job ad management platform
Cons:
- Customer service can be inconsistent
- Some users find the Switchboard platform challenging to navigate
SmartDreamers
https://www.smartdreamers.com/
SmartDreamers claims they can automate any job portal or niche website in under five minutes. They allow you to schedule ads and post on channels that lack APIs using robotic process automation (RPA), collect and centralize data with RPA to gain a complete picture of the candidate journey, and integrate your ATS and CRM. With RPA technology, SmartDreamers can collect data from even the most niche web channels. Recruiters using this platform can make apples-to-apples KPI comparisons between different sites, all from a convenient reporting dashboard.
Pricing: Available upon request
Pros:
- Great choice for connecting with younger and early career candidates
- User-friendly and intuitive platform
- Integrated career websites
- Comprehensive talent analytics across the candidate journey
- Built-in AI content generation
- Dedicated support agents
Cons:
- No free version or free trial
- Not as feature rich compared to other options
Talentify
Talentify uses programmatic job advertising to enhance job distribution, generating more candidates for your jobs with the same budget you would have spent otherwise. It can help you automatically sync your jobs with Google for Jobs and provide a faster mobile-first application experience to convert more candidates. Talentify claims to give your candidates a better Facebook experience with Easy Apply, which syncs your current ATS to Facebook, and distributes an automatic candidate engagement sequence.
Pricing: starts at $500 per feature per month
Pros:
- Top choice for manual labor and hourly hiring
- Automates posting jobs on popular sites like ZipRecruiter and Indeed
- Full service job advertising management
- Indeed optimization with custom dashboards and automation rules
- 2-month free trial available
Cons:
- Very industry specific
- Can be a challenge to connect with customer support
Symphony Talent
https://www.symphonytalent.com/
Symphony Talent started as a CRM and has expanded its features since acquiring SmashFly in 2019. This has grown it into a powerful talent acquisition tool, integrating programmatic job advertising, career sites, and conversational AI all in one platform. With it, you can automate both initial candidate interactions and follow-up messages to nurture candidate relationships, which you can trigger to send based on the candidate’s behavior, skills, and engagement with your company. The chatbot can also answer candidate questions and recommend relevant jobs to keep qualified talent in your pipeline.
Pricing: Available upon request
Pros:
- Seamlessly integrates into both career sites at CRMs
- Wide range of features to attract, screen, and hire the right talent
- Captures candidate contact information while answering their questions
- Improves and streamlines the candidate experience
- Search functionality makes it easy to find and track applicants
- Automatic resume parsing reduces manual work during hiring
Cons:
- Interface isn’t as user-friendly as other options
- System can be slow to load and prone to lags when syncing information
Talroo
Talroo is a data-driven talent matching platform designed for employers of hourly and frontline workers at scale. It uses signals from your ATS to deliver high-quality candidates and increase the visibility of your posts. Creating, launching, and improving job campaigns is straightforward, and the Talroo team also offers managed services that streamlines the process even further.
Pricing: starts at $149 per user per month
Pros:
- Features include smart job titles and shareable job links
- Intuitive dashboard with one-click access to campaigns and reports
- Access real-time recruitment data
- Customer support team is knowledgeable and responsive
- Excellent choice for volume hiring
Cons:
- Pay-per-click structure can get pricey for some roles
- Reports section can take some time to learn how to navigate
Skillfuel
Skillfuel is robust talent acquisition software designed to manage the whole recruitment process in one platform. Its social media recruitment features include automated job posting, social profile behavior review, and one-click campaign launches. It also functions as an applicant tracking system and has built-in interview scheduling and communication features to engage with candidates after you’ve found them.
Pricing:
- Free: 3 active jobs
- Basic: $49 per month (10 active jobs)
- Grow: $99 per month (30 active jobs)
- Pro: $249 per month (unlimited jobs)
Pros:
- Adaptable to organizations of any size (SMB through enterprise)
- Multiple features to automate and streamline your hiring
- Integrated interview scheduling and candidate outreach tools
- Useful mobile app
- Fully functional free version
Cons:
- Customer support could be improved
- No resume parsing or data collection features
JobTarget
JobTarget is designed with recruitment agencies and HR teams in mind, aiming to give them the tools they need to streamline their hiring process. Its data analytics features are a standout perk of the platform, making it easy for hiring teams to see which of their recruitment strategies are yielding the best results.
Pricing: Available upon request
Pros:
- Automatically post job listings across multiple sites and job boards
- Integrates seamlessly with a wide range of popular HR software
- Strong customer support team
- Great choice for niche roles or complicated hiring needs
- Easy to set up and use
Cons:
- Can be a delay in posting jobs
- Programmatic job boosting option can be confusing to manage
Wonderkind
The heart of Wonderkind is their programmatic job advertising feature, which enables you to convert text-based job ads into compelling visuals and post them across social media platforms with one click. It also includes helpful features like A/B testing that help you to optimize your recruitment marketing to attract more candidates.
Pricing: Available upon request
Pros:
- Great choice for recruiting agencies and staffing firms
- Fully automated Facebook, Instagram, and Google Ads job posting
- Strong features for optimizing recruitment marketing campaigns
- In-depth reporting and analytics features
- Reach Boost feature is ideal for attracting passive talent
Cons:
- Fewer talent management features than other similar programs
- Some users report customer support is slow to respond
Recruit CRM
With Recruit CRM, recruiters can do pretty much everything including sourcing candidates, sending emails, setting up interviews, collecting updated CVs, parsing resumes and collecting feedback from clients. It also has a built-in CRM, automatic job board posting and boolean search.
Pricing:
- Pro: $85 per user per month
- Business: $125 per user per month
- Enterprise: $165 per user per month
Pros:
- End-to-end system designed for executive search and recruitment firms
- Very reasonable pricing for the functions it offers
- Dedicated and responsive support team
- Dynamic and user-friendly layout is easy to tailor to your workflow
- Integrates seamlessly with a range of tools and sites, including LinkedIn, Slack, and Outlook
Cons:
- Reports section could be improved
- No option for automated text engagement with candidates
SmartRecruiters
https://www.smartrecruiters.com/
Like most modern applicant tracking systems, SmartRecruiters has features such as multi-channel Recruitment marketing, collaboration tools and built-in automated processes. However, what sets it apart are its integrations, 250+ services ranging from job boards to sourcing tools to background checks, all of which are available in its Marketplace.
Pricing: starts at $39 per month per user
Pros:
- Great tool for sourcing and identifying talent
- Interface is seamless and visually appealing
- Calendar integration supports self-scheduling interviews
- Posts on all job boards, including niche job boards
- Functional mobile app
- Strong customer support
Cons:
- Navigating between jobs and candidates can be tedious
- Finding the right features in settings menus can be a challenge
GoHire
GoHire is another tool that promises to bring all of your talent management tools together in one platform, including job advertising, applicant tracking, applicant screening, and video interviews. Its social media recruitment features let you post across platforms with a single click, with data and tools to help you optimize your social recruiting strategy.
Pricing:
- Starter: £65 per month
- Growth: £99 per month
- Pro: £199 per month
Pros:
- Ideal for small and mid-sized businesses
- Strong communication automation features
- Connects easily with job boards and social media platforms
- Clean and intuitive interface
- Responsive customer support team
Cons:
- Missing some integrations
- Career page has limited customization options
Trakstar Hire
Formerly Recruiterbox and now part of the Trakstar platform, Trakstar Hire is the definition of a modern ATS. It features a fully web-based platform that has an intuitive and simple interface. Its candidate sourcing features include fast posting to a wide range of job boards and social media platforms that lets you attract passive as well as active candidates with less effort.
Pricing: Starts at $250 per month
Pros:
- Wide variety of options for candidate engagement and follow-up
- Top notch customer service
- Flexible and adaptable
- Strong data analytics features
- Intuitive tracking across all stages of the recruitment process
Cons:
- Some users find the interface too busy
- Could be better at communicating updates and changes to the platform
Jobvite
Jobvite is an all-in-one software solution for your recruiting needs. Serving a range of customer sizes from startups to enterprise customers, Jobvite offers tools that go beyond your typical ATS including Jobvite Refer, a tool for sharing job openings in your employees’ networks. Its AI-powered candidate matching adds to the value of adding this tool to your arsenal.
Pricing: starts at $400 per month
Pros:
- Excellent mobile app
- Wide range of integrations with social networks and other recruitment software
- Manage all your job posts and candidates in one place
- AI learns from your recruiting to improve as you use it
- Easily captures candidate feedback
- Intuitive and user-friendly interface
Cons:
- Some features can have a steep learning curve
- Higher level administrative and configuration options can be tricky to find
TalentReef
For companies and recruiting firms engaged in high-volume or hourly hiring, TalentReef is an excellent tool for connecting with candidates and streamlining your hiring process. Its range of features include branded career pages, applicant tracking, automatic interview scheduling, and text recruiting, along with easy posting to job boards.
Pricing: starts at $55 per month
Pros:
- All-in-one solution for talent attraction and management
- Create personalized hiring websites
- Easy to set up and learn
- Built-in talent network
- Attentive and available customer support
Cons:
- Can be prone to glitches and errors
- No free trial available
Phenom
Offering many features similar to its competitors, the Phenom Talent Experience Management platform’s main differentiator is its unique ability to turn visitors to your career site into potential applicants even if they don’t fill out your job application.
Pricing: Available upon request
Pros:
- Automated candidate sourcing and resume parsing
- AI-driven candidate matching and filtering
- Integrated interview scheduling
- In-depth analytics and insights into your hiring process
- Good integrations for common job boards, such as Glassdoor and Google Jobs
Cons:
- May not be suitable for larger enterprises or global companies
- Some features require an additional add-on cost and separate implementation
Entelo
The Entelo platform uses big data, predictive analytics and social signals to help recruiting organizations find, qualify and engage talent. It has advanced search capabilities and in-depth candidate insights, similar to many other recruiting tools. Its main unique feature is its More Likely to Move function, which helps you identify passive candidates who are the most likely to be interested in another role. For job advertising, its On-Demand Talent Campaigns let you build customized, branded ads to attract and engage the right candidates.
Pricing:
- Starter: $149 per month
- Growth: $499 per month
- Enterprise: Custom pricing
Pros:
- Browser plugin speeds and simplifies candidate searches
- Strong on-demand talent campaigns
- Advanced and sophisticated candidate search tools
- Nurture candidates through SMS and live chat
- Access in-depth analytics and candidate data
Cons:
- Doesn’t update or add new features often
- Candidate profiles in the platform can be busy
VONQ
This global SaaS company aims to simplify recruitment marketing for enterprise organizations and staffing agencies. Their job advertising and distribution platform helps talent acquisition teams find the most qualified and relevant candidates for their roles with one-click posting across global job boards and advertising channels.
Pricing: Available upon request
Pros:
- Fast posting to 5,000 job posting channels around the world
- Dashboards are clear and provide useful information
- Targeted employer branding campaigns
- Good array of ATS integrations
- Strong reporting and data-driven recruitment features
Cons:
- Some users find the interface clunky to navigate
- Cloud-based version sometimes lags
OnRecruit
OnRecruit helps you gain insight into how you are performing, what outcomes you can expect and what you need to do to achieve your recruitment and business goals. By reviewing a dashboard which combines all of your different recruitment data sources (ATS, back-office, website and online marketing), our customers are able to achieve their business and recruitment goals.
Pricing: Available upon request
Pros:
- Visual dashboard for reviewing marketing data
- Combines display and social media ad data in one place
- Automatic job search engine campaigns and job board postings
- Great choice for recruiting firms or in-house HR teams
- Connectors integrate with popular ATS and marketing software
Cons:
- Dashboards have limited customization options
- Can take some practice to use the interface effectively
Bullhorn
A staple of the ATS market, Bullhorn has many enterprise customers and large recruitment agencies as customers. It has many fans among those who use it on a daily basis but note that the price point is definitely geared towards larger customers. It has a host of automation tools, including interview scheduling, personalized communication through SMS, email, or a chatbot, and intelligent candidate matching. Automatic job posting is one of these features, and while it does it well, the scope of the program may be more than you need if you’re looking for a stand-alone job advertising tool.
Pricing: 4 plan levels (Team, Corporate, Enterprise, and Enterprise Plus), pricing available upon request
Pros:
- Streamline your workflow with an ATS and CRM all in one platform
- Strong candidate engagement automation options
- Robust candidate management features, including resume parsing and pipeline tracking
- Easy customization of jobs and candidate profiles
- Wide range of integrations
Cons:
- Complexity of the program can give it a steep learning curve
- System can be prone to occasional lags or slow loading
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